News Discussion

*Article
"Aderans plans to expand upscale wig shop"
The Japan Times. 24, June, 2010

*Summary
Aderans Holdings Co., Japanese largest wigmaker, is going to expand its network of luxury female wig stores sixfold as the nation's growing population spurs demand. They think that the expansion of its female wig stores is part of efforts to turn around the company. Today, there are a number of women who hesitate to hide men's baldness, so they think that if female clients feel them as a fashion accessory, Aderants' female wig sales will increase.

*Opinion
I think that aiming at female clients is a good idea for Aderants Holdings Co. to increase their sales. Most women are fascinated by fashion accessories, so if company can make female clients think that wigs are good item for them, the sales of the company will rise and many women won't hesitate to wear wigs in public. Store's atmosphere is also good ― it is located in malls and department stores ― so the situation will change for the better someday.

*Vocabulary
spur : a fact or an event that makes you want to do something better or more quickly
firecast : to say what you think wil happen in the future based on information that you have now
bald : having little or no hair on the head
namesake : a person or thing that has the same name as somebody/something else
transplant : to move a growing plant ant planted somewhere else

*Questions
(1)Have you ever worn a wig?
(2)Reading this article, do you want to wear a wig as a fashion accesory?
(3)How do you think about women wearing wigs?
(4)Do you have any good idea to increase the company's sales?


Thank you for reading my report :)
See you♪